About Us

Our First Store in Lonavala

Rupam isn’t just a snack. It’s a story.

Of vacations to Lonavala.
Of suitcases packed with chikki.
Of namkeen carefully hidden from siblings.
Of cousins fighting over the last potato chip.
Of a time when taste meant trust—and family came first.

Since 1975, Rupam has quietly found its way into homes across India. Not through ads. Not through trends. But through moments—shared over train rides, vacations, festivals, and evening teas.

We’ve heard it again and again:
“My grandfather bought your chikki.”
“My mother still sends us your chips.”
“My kids wait for that Rupam packet every time we visit.”

It humbles us. It guides us.

Because we’re not here to be famous.
We’re here to be familiar.

To be the taste your family chooses—again and again.